Richie McCaw's winning culture

We spoke to World Rugby's most successful captain Richie McCaw. A man who truly understands winning, the All Blacks legend and two-time Rugby World Cup champion told us what a winning rugby culture means to him. Follow World Rugby on social media: Official Website! http://www.rugbyworldcup.com, SUBSCRIBE to our YouTube Channel For More Great Videos https://youtube.com/user/irb, Follow us on Twitter: https://www.twitter.com/rugbyworldcup, Like us on Facebook: https://www.facebook.com/rugbyworldcup and https://www.facebook.com/worldrugby, Follow us on Instagram: http://www.instagram.com/worldrugby,